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Leadership Archetypes

Find your bearing.

Shemoon is a proprietary leadership archetype system — eight archetypes built on who you actually are, not the role you've been performing. For professionals and entrepreneurs finding the identity beneath their title or their company, teams making sense of how they work together, and the coaches who guide both.

About 5 minutes · no account required · your free snapshot by email

VISION GROUND BOLD MEASURED
For Professionals & Entrepreneurs

Find the identity underneath your job title or your company, and put language to how you actually lead.

For Teams

See how your team is really composed — where it's covered, and where it isn't.

For Coaches

License the system and deliver Shemoon readings under your own practice.

Most
of what drives how you lead sits below what anyone trained you on.
Skills & Role
10%
Values & Beliefs
45%
Drive & Voice
45%
Illustrative, based on the iceberg model of leadership.
Why Shemoon Exists

Most leadership tools train the tip. We work on what's underneath.

Skills, titles, and credentials sit above the waterline — trained and rewarded by every employer and every leadership course. What's underneath — your values, your natural Drive, your natural Voice — almost never gets addressed directly.

That gap is exhausting to carry, and it's detectable: people sense when a leader's outward style doesn't match their internal wiring, even when they can't name why. Shemoon starts from what's true, then helps you build outward from there.

In their words

Which archetype are you? Find out free →

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What You Get

Built to change how you show up, not just describe you.

Most people use it in the moments that matter — preparing for a big conversation, a hard negotiation, a conversation where their usual style isn't landing. Here's what gets you there:

  • Essence, Core Drive & Core FearKnow what motivates you and what quietly holds you back, so you can work with your nature instead of fighting it.
  • Voice & leadership styleStop reaching for a communication style that isn't yours — lead in the voice that's true to you.
  • How it shows up across career stagesSee that your pattern isn't a phase to outgrow, so you stop second-guessing it every time you level up.
  • Shadow side and a real growth edgeKnow exactly where your biggest strength tips into a liability, so you can catch it before it costs you.
  • A communication playbookReal language for negotiation, conflict, public speaking, and 1:1s — built for your pattern, not generic advice.
  • A relational mapUnderstand why you click instantly with some people and grind against others — and what to do about it.
  • How you show up as a leaderBring how you naturally lead into meetings, presentations and the way others see you.
The Shemoon Catalyst report: cover and inside pagesThe Shemoon Maverick report: cover and inside pagesThe Shemoon Strategist report: cover and inside pagesThe Shemoon Visionary report: cover and inside pagesThe Shemoon report for The Chief: cover and inside pagesThe Shemoon report for The Champion: cover and inside pagesThe Shemoon report for The Maker: cover and inside pagesThe Shemoon Confidant report: cover and inside pages
Catalystreport · one of eight

Essence. You don't wait for permission to move a room. An idea lands, and before anyone's finished discussing whether it's a good one, you're already three steps into making it real. That speed is your genuine gift — and it's also the thing people misread first, mistaking momentum for impulsiveness before they've seen what it produces.

Shadow side, growth edge & communication playbook. In your full report.

Look Inside

Turn the pages of a real report.

A preview of a real Catalyst report. Tap a page to turn it.

Sample Catalyst report, cover
Sample Catalyst report, page 2
Sample Catalyst report, page 3
The preview ends hereEight more pages in your report
  • How you sound and how you lead
  • Your archetype across your career
  • Your shadow side and growth edges
  • A communication playbook for real situations
  • How you relate to the other seven archetypes
  • Your mirror archetype, and how others experience your leadership
Find your archetype free
Cover
The Eight Archetypes

Two axes. Eight ways to lead.

Vision-led · Bold

Catalyst

Turns ideas into momentum the moment they’re spoken.

You energise a room simply by engaging with it — momentum is your natural export.

Tap to flip back
Vision-led · Bold

Maverick

Sees the flaw in the plan the room is already applauding.

You're willing to be the one dissenting voice when everyone else has already agreed.

Tap to flip back
Vision-led · Measured

Strategist

Sees the structure behind the problem before anyone else.

You build the map before anyone else realises one's needed.

Tap to flip back
Vision-led · Measured

Visionary

Holds a picture of the future long before anyone else can see it.

You think in decades while others think in quarters.

Tap to flip back
Ground-led · Bold

The Chief

Makes the call when no one else will.

You carry decisions other people are relieved not to have to make.

Tap to flip back
Ground-led · Bold

The Champion

Bold, but never for themselves first.

You'll fight harder for someone else's cause than you ever would for your own.

Tap to flip back
Ground-led · Measured

The Maker

Precision as identity — mastery in the details no one checks.

You do the quiet, exacting work that holds everything else together.

Tap to flip back
Ground-led · Measured

Confidant

The one people call before they call anyone else.

You hold other people's weight without flinching, often before they've even asked.

Tap to flip back

See yourself in more than one? Most people do. Explore the signs, then find out which is really yours.

Open the Archetype Explorer →

Or read a guide to each of the eight archetypes

Pricing

Start free. Go deeper when you're ready.

Created by an ICF-credentialed leadership coach, from years of real coaching practice.

Start free · 5 minutes

Your Shemoon Snapshot

  • Your primary archetype
  • A short read of your essence
  • A result you can share
Take the free assessment
Report + debrief
€179
Everything in the full report, plus a live session to put it to work.
  • Everything in the full report
  • A live 20-minute debrief, one to one
  • Apply your archetype to a real situation you're facing
Get the report + debrief
Gift
From €39
Give someone their own Shemoon report. They take the assessment whenever they're ready.
  • A gift card to print or forward
  • Full report, or report + live debrief
  • They choose when to take it
Give Shemoon as a gift

Secure checkout with Stripe. If your report doesn't arrive or isn't as described, we'll put it right or refund you in full.

Leading a team or a coaching practice? See Team Readings and the coach licence.

For teams

See the shape of your team.

A Team Reading maps everyone onto Team Octave™, our proprietary framework: where your team is naturally strong, what's missing, and which pairs are most likely to clash or click.

For teams of 5 or more. Run it yourselves, or have it facilitated for you.
Explore Team Readings
For coaches

Bring Shemoon into your practice.

Get licensed as an Associate or Certified Practitioner, and deliver Shemoon readings to your own clients with complete, ready-made materials.

January 2027 cohort: 10 founding places, live online. Applications close on 15 December.
Explore the coach licence